Lamcraft · Full-Service

Privacy Policy

Effective October 28, 2026

What changed on October 28, 2026: our order pages now tell Google Analytics how far an order gets (picking a design, seeing the finished card, the order page and Place Order), so we can see where people stop — see Automatically. On October 26, each order began recording where your visit came from (a search engine, an AI assistant, an ad, or another website) — see What we collect. On October 25, our order pages began carrying Google’s ads tag, so we can see which of our Google ads lead to orders; the order details we send Google now include the price of the cards; and we added the cookie that keeps our own staff’s visits and orders out of our counts — see Automatically. On October 23, we began keeping the cardholder’s name and billing ZIP code from your payment — see What we collect. On October 20, we added how our staff handle copies of your photos while making your cards — see Your photos. On October 19, our order system began deleting your photos, your stored proof and the files your cards were printed from on a schedule — see How long we keep it.

order.lamcraft.com, where you order Full-Service Prayer Cards and Premium Memorial Cards, is run by ETCAL64 LLC, doing business as Lamcraft (“Lamcraft,” “we” or “us”). This policy explains what we collect, why, who sees it, how long we keep it and what you can do about it.

In short: we collect what it takes to make your cards, ship them and stand behind them. We don’t sell it, and we delete your photos from our order system about 12 months after your cards ship.

What we collect

When you order

• The words and photos for your cards: the name, dates, service and burial details, obituary or tribute, verse, any funeral home name or logo printed on the card, and the photos you add.
• Your email, for your receipt and your proof link.
• The ship-to name, address and phone number (for the shipping carrier, and so we can reach you about your order).
• If you choose to tell us, the funeral home or crematory that served you: its name, city and state.
• If you came from a link on your funeral home’s website, the order page fills in the name, dates, obituary, photo and funeral home from that site, and we note which site you came from.
• The order details: what you ordered, how many and the price.
• Where your visit came from: the website, search engine, AI assistant or ad that brought you to our order pages (and the ad’s click id, if there was one), so we can see which of our listings and ads lead to orders. We don’t use it for anything else.
• If you start checkout but don’t pay, we keep what you sent with that unfinished order for about 7 days, then delete it.

Payments

You pay on Stripe’s secure page. Stripe collects your card details. We send Stripe your email and a short description of the order (such as the design and the name on the card), and Stripe sends us the payment’s status, the amounts, the email you gave it, and the cardholder’s name and billing ZIP code entered with the payment. We keep that name and ZIP code with your order, so our staff can tell who placed it when the cards go to someone else. We never see or store your card number.

Automatically

• Google Analytics. Our order pages use Google Analytics to count visits, see which pages are used, see how far an order gets — picking a design, seeing the finished card, the order page and Place Order — and count completed orders. Those steps carry only which product it is and how the card is being made. For a completed order we send Google the order number and the price of the cards. None of it includes your name, your email, your photos or anything you type. It sets its own cookies and collects information such as your device, your browser, your approximate location and the pages you visit. Lamcraft’s own staff browsers carry one more cookie, lc_staff, that turns Google Analytics and our ads tag off in them, so our own visits and orders aren’t counted. Only our staff links set it.
• Google ads. Our order pages also carry Google’s ads tag. When you arrive from one of our ads on Google, it keeps a note of that ad in a cookie, and if you place an order it tells Google — with the order number and the price of the cards — so we can see which ads lead to orders. Like Analytics, it sends Google information about your visit, such as the pages you visit, your browser and your device. Ad personalization is turned off on our Google tags, and we don’t use them to build lists of visitors to show ads to later.
• Fonts and free tools. Our card designer and design gallery load fonts from Google, and some pages load free tools from Cloudflare’s cdnjs that draw your proof and open iPhone photos, so your browser connects to them.
• Your card, saved in your browser. Our order pages save your card as you work — the words, photos and shipping details — in your own browser on this device, so you don’t lose it. On a shared computer, clear this site’s data when you’re done.
• A private account link. If you open a private ordering link Lamcraft set up for a funeral home, it sets one cookie, lc_acct, that remembers that account for a year, and orders placed with it are recorded under that funeral home’s account.
• While you design. Our server uses your words and photos to draw the previews and keeps working copies in its memory for up to about two hours. They aren’t written to our records unless you go on to checkout.
• Server logs. Like most websites, our hosting provider records standard information about each visit, such as the IP address, the browser and the page asked for. Our own server logs also record order events, such as the order number, the name on the order and the email a confirmation went to. We use IP addresses to limit how often some tools can be used, and to keep the site secure.

Your photos

When you order

We keep the photos on your order so we can print your cards, and reprint them if you need more, for about 12 months after your cards ship. Then we delete them from our order system, along with the files your cards were printed from. Your proof can be viewed from the link in your order email for 60 days.

If a photo needs work to print well, our staff may fix it with photo-editing tools, which can include other companies’ services. Copies our staff save while fixing a photo, printing your cards or helping you are kept on password-protected work computers, which may be backed up, and are used only for your order.

If you click “See an enhanced version”

Nothing is sent unless you click. When you do, your photo is sent to OpenAI, the company that makes the enhanced version for us. Our OpenAI account is set so your photo isn’t used to train their systems. Beyond that, OpenAI’s own policies apply — we don’t control them. (OpenAI’s data policy)

We hold the enhanced version on our server for about a day, then delete it — unless you put it on your card and go on to checkout. Then we keep it with your order, along with your original photo, until our order system deletes your photos.

Help with the words on Premium Memorial Cards

On our Premium Memorial Card page, if you click “Write My Tribute” or “Trim to Fit,” the name, details and text you’ve typed are sent to Anthropic, the company whose service writes or shortens the text for us. No photos, email or address go with them. Nothing is sent unless you click one of those buttons. Anthropic may keep it for a limited time under its own policies, and its commercial terms don’t allow it to train its models on what we send. Beyond that, Anthropic’s own policies apply — we don’t control them. (Anthropic’s commercial terms)

How we use it

• To show your proof, and to print, laminate, cut and ship your cards.
• To email you your receipt and proof link, and to contact you about your order.
• About a month after your order, our customer service team may email you once to ask how the cards turned out.
• If you named the funeral home or crematory that served you, our sales team may contact them to thank them with a credit on their Lamcraft account, and may tell them about your order.
• To reprint your cards if something goes wrong, or if you ask for more.
• To take payment and keep our business and tax records.
• To keep the site working and secure, and to see how it is used.

We don’t sell personal information.

Who can see what

• Lamcraft staff see what they need to make, ship and stand behind your order. Our production system is locked to our staff.
• The funeral home or crematory you name, as described above.
• Anyone with your proof link can view your proof for 60 days, so share it with care.
• Companies that help us run the site and our business. Each handles what it gets under its own terms and policies:
  • Railway: hosting, our database and the service that draws your cards
  • Postmark: sends our order emails
  • Stripe: payments
  • Xero: our accounting system, for order records
  • Google: Analytics, measuring our Google ads, and fonts on our design pages
  • Cloudflare (cdnjs): free tools that draw your proof and open iPhone photos
  • OpenAI: only if you click “See an enhanced version”
  • Anthropic: only if you click “Write My Tribute” or “Trim to Fit”
  • Shipping carriers: the ship-to name, address and phone
• When the law requires it, or to protect someone’s safety or our rights, we may share information with authorities. If Lamcraft or this business is sold, the information goes with it, under this policy.

How long we keep it

• Your photos and print files — the photos on your cards (including a version our staff corrected or you chose to enhance, and your original) and the files your cards were printed from — are kept so we can reprint your cards if you need more, then deleted from our order system about 12 months after your cards ship.
• Your proof can be viewed from your link for 60 days after your order. We delete the stored proof from our order system about 65 days after your order.
• Your order record — your name, email, ship-to address and phone, what you ordered and what you paid, the cardholder’s name and billing ZIP code from your payment, and the words on your cards — is kept for our business and tax records.
• If you start checkout but don’t pay, what you sent is deleted with that unfinished order after about 7 days.
• An enhanced photo you didn’t use is deleted after about a day. We keep a record of each enhancer run — when it ran and what it cost. The fingerprint of the photo and the scrambled form of your internet address, which limit repeat use, are deleted after about 2 days.
• Our order emails and our payment and accounting records keep the order details; they don’t include your photos.
• Deleted information can remain in backup copies until those copies are replaced or deleted.

Your choices

• Email customer-service@lamcraft.com to see, fix or delete your information in our order system. We may ask you to show it’s your order first, and we may need to keep order records for our business and tax records. Copies in emails we’ve already sent and in our payment and accounting records may remain. Once cards are printed and shipped, we can’t recall them.
• You can block or delete cookies and other site data in your browser. Google offers a browser add-on that opts you out of Google Analytics.

Children

Our order site is meant for adults. We don’t knowingly collect information from children under 13.

Security

Connections to the site are encrypted, your proof is at a private link, and our production system is locked to our staff. No system is perfectly secure; if we learn of a breach that affects your information, we will tell you as the law requires.

Do Not Track

Our site works the same way whether or not your browser sends a Do Not Track signal. Google’s tags on our pages (Analytics and ads) may collect information about your visits over time, including on other websites that use them. Google explains how it uses that information here.

Roster Lanyards

Orders from our Roster Lanyards site (lanyards.lamcraft.com) are paid through this site. We keep the order details that site sends us — the team and school name, the organizer’s name and email, and the ship-to name, address and phone — to take payment, print and ship. That site’s own Privacy Policy covers the rest of what it collects.

Changes

If we change this policy, we update the date at the top. If a change is significant, we’ll point it out on the site.

Contact

ETCAL64 LLC, doing business as Lamcraft
4131 NE Port Drive
Lee’s Summit, MO 64064
customer-service@lamcraft.com · 1-800-821-1333